SOCCER AND SOCIETY
Much of today's society would not be understood without football. This has become more than just a sport or a mass spectacle.
For many practitioners or spectators, the sport in general and football in particular, becomes an experience through which attend a representation of reality.
"In a football match really feel fear, anxiety, elation, happiness, but within a controlled region of ultimate consequences. A region where nothing is terrible domestic or forever, but whose practical experience we do not want to deprive "(Verdú, 2002).
This social interaction, the advantage of a club or team on any product or brand is that the failure the result, fanaticism and loyalty never end.
football attracts the interest of millions of people around the world. It is now one of the recreational activities, either directly through the mass media, especially television, define a broad market.
After the success of the World Championship, the new format of the European League of Latin American competitions, industry Professional football has become a globalized industry due to growing importance of competition, particularly in Europe, within an international environment, and opportunities they generate for each of the participating firms. It has evolved from a geographic market limited sporting league championships and national federations to a sharp increase in interest and strength of global competition, globalizing the market where offer his services to football spectacle. ECUADOR SOCCER
This evolution of football has made great alliances between companies in direct relation to the football or elsewhere.
For example we point him / herself 2 cases: 1 .- Case
Marathon Sports (Direct connection of game)
Marathon Sports is a sporting goods store nationwide coverage (Ec
uador) and expansion in Peru , Colombia and Peru. His forte is the design of shirts of various football teams and they are the suppliers of all sports apparel marketer and therefore only the final consumer, the shirts of those teams. 2 .- Case
Banco del Pichincha
Bank Pichincha is a financial institution whose image has been brought to the courts, literally, because from the beginning of 2008 saw the official renaming of the Estadio Monumental de Barcelona "Estadio Banco Pichincha."
With a duration of 4 years at an annual amount payable by the Bank BSC (Barcelona Sporting Club) of $ 1,000,000 is signed a sponsorship contract higher in Ecuadorian football. SPORTS MARKETING
Thus is demonstrated the importance of football in society and the degree of negotiation that can be achieved in our country. Surely this
MKT enfoncado to sports sponsorship, also determines the surrounding businesses through soccer. Companies are willing to pay from $ 25,000 in child cases to place their advertising on the shirt, to $ 500,000 for being on the chest of the shirt.
The growth of this industry comprises:
- Aegis (Advertising stadium. T-shirts, TV, radio, print, etc)
- Negotiation of Player (Buy-sell-loan)
- Generating traffic on Stadium (sale tickets)
- Management
advertising player - Club Management
advertising etc etc etc etc etc ........
Much of today's society would not be understood without football. This has become more than just a sport or a mass spectacle.
For many practitioners or spectators, the sport in general and football in particular, becomes an experience through which attend a representation of reality.
"In a football match really feel fear, anxiety, elation, happiness, but within a controlled region of ultimate consequences. A region where nothing is terrible domestic or forever, but whose practical experience we do not want to deprive "(Verdú, 2002).
This social interaction, the advantage of a club or team on any product or brand is that the failure the result, fanaticism and loyalty never end.
football attracts the interest of millions of people around the world. It is now one of the recreational activities, either directly through the mass media, especially television, define a broad market.
After the success of the World Championship, the new format of the European League of Latin American competitions, industry Professional football has become a globalized industry due to growing importance of competition, particularly in Europe, within an international environment, and opportunities they generate for each of the participating firms. It has evolved from a geographic market limited sporting league championships and national federations to a sharp increase in interest and strength of global competition, globalizing the market where offer his services to football spectacle. ECUADOR SOCCER
This evolution of football has made great alliances between companies in direct relation to the football or elsewhere.
For example we point him / herself 2 cases: 1 .- Case
Marathon Sports (Direct connection of game)
Marathon Sports is a sporting goods store nationwide coverage (Ec
uador) and expansion in Peru , Colombia and Peru. His forte is the design of shirts of various football teams and they are the suppliers of all sports apparel marketer and therefore only the final consumer, the shirts of those teams. 2 .- Case Banco del Pichincha
Bank Pichincha is a financial institution whose image has been brought to the courts, literally, because from the beginning of 2008 saw the official renaming of the Estadio Monumental de Barcelona "Estadio Banco Pichincha." With a duration of 4 years at an annual amount payable by the Bank BSC (Barcelona Sporting Club) of $ 1,000,000 is signed a sponsorship contract higher in Ecuadorian football. SPORTS MARKETING
Thus is demonstrated the importance of football in society and the degree of negotiation that can be achieved in our country. Surely this
MKT enfoncado to sports sponsorship, also determines the surrounding businesses through soccer. Companies are willing to pay from $ 25,000 in child cases to place their advertising on the shirt, to $ 500,000 for being on the chest of the shirt.
The growth of this industry comprises:
- Aegis (Advertising stadium. T-shirts, TV, radio, print, etc)
- Negotiation of Player (Buy-sell-loan)
- Generating traffic on Stadium (sale tickets)
- Management
advertising player - Club Management
advertising etc etc etc etc etc ........
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